Personalized Strategies

Note: An algorithm bases affinity on products people have viewed and purchased.

Note: PersonalizedClick/ViewPurchase/PurchaseCP displays a seed product (the thing that you did in the past) along with products related to the seed product. The seed product does not have to be recommendable, because the strategy is saying "since you bought X (which might not be recommendable), here's A, B & C that people bought with X".

Strategy	Strategy ID	Sample Message	Description	Instrumentation Page Types	Required Parameters
PersonalizedClickEV	10003	"People Who Viewed <product name="name"> Also Viewed"</product>	Products that are frequently viewed with a product that the shopper has recently viewed, in either the current session or in previous sessions. This strategy can be biased towards recommending high-ticket products.	Home, Purchase Complete	None, but requires user history
PersonalizedCategoryTopSellers	65	"Top Selling Products From Your Favorite Category"	Products that are the best-selling products from a category that the current user has the most affinity towards.	Home, Purchase Complete	None, but requires user history
PreviousVisitItems	17	"Products Viewed During Previous Visits"	Products that the shopper has viewed during a previous session.	All page types	None, but requires user history
RecentHistoricalItems	1000079	"Recently Viewed Products"	Products that the shopper has viewed during the current and/or previous sessions. This strategy does not apply de-duplication so will show a product that is already recommended by a strategy in a placement called ahead of it on the given page.	All page types	None, but requires user history
PersonalizedPurchaseCP	7	"People Who Bought <product name="name"> Also Bought"</product>	Products that are frequently bought with a product that the shopper has purchased. Allowed to show multiple times on a single page view. Can be used up to 3 times on homepage type. All other page types, it can be used only once.	Home, Cart, Purchase Complete	None, but requires user history
PersonalizedClickCPInCategory	106	"People Who Liked <this product="product"> Also Viewed Products In <this category="category">"</this></this>	Products from this category that are frequently viewed with a product that the shopper has previously viewed.	Category, Search, Item	Category Id, and requires user history
PersonalizedPurchaseCPInCategory	107	"People Who Bought Products In <this category="category"> Also Bought Products In <this category="category">"</this></this>	Products from this category that are frequently purchased with a product that the shopper has previously purchased.	Category, Search, Cart	Category Id, and requires user history
PersonalizedViewedPurchasedInCategory	109	"People Who Viewed <this product="product"> in <this category="category"> Ultimately Bought <this product="product">"</this></this></this>	Products from this category that are frequently bought with a product that the shopper has previously viewed.	Category, Search, Cart	Category Id, and requires user history
PersonalizedTopOffersInBrandAndCategory	105	"<brand name="name"> Offers From <this category="category">"</this></brand>	Top selling products based on the shopper's affinity for specific brands within specific categories.	Category, Home	Category Id, Brand, and requires user history
PersonalizedCategoryTopOffers	114	"Offers On Products From Your Favorite Clothing"	Products with offers, special deals, or discounts from a category that the current shopper has the most affinity towards.	Home	Category Id, and requires user history
PersonalizedCategoryTopSellers	65	"Top Selling Products From Your Favorite Categories"	Best selling products from a category that the shopper has the most affinity towards.	Home	Category Id, and requires user history
CategoryDiversePersonalizedPurchaseCP	136	"People Who Bought <this product="product"> Also Purchased Products From <these categories="categories">"</these></this>	This strategy uses the PurchaseCP strategy and is similar to the PersonalizedPurchaseCP strategy except for the following reasons: It does not recommend products belonging to the primary category of the seed product. It only recommends one product from each unique category. It will include the name of the category that the recommended product belongs to, allowing the layout designer to display that category in the recommendation placements. Note: It does not backfill with products that the regular PurchaseCP strategy might have returned.	Cart, Home	None, but requires user history
MultiItemPersonalizedPurchaseCP	49	"People Who Purchased Products In Your Recent History Also Purchased" "Inspired by your purchase history”	Products that are frequently bought with other products that the customer has recently purchased. This strategy uses multiple products as a seed and derives recommendations based on all products used. Allowed to show multiple times on the home page. Note: MultiItem strategies do not require multiple seeds in order to be eligible, they are simply able to use multiple seeds when available.	Home, Purchase Complete, Cart	None, but requires user history
MultiItemPersonalizedViewCP	59	"People Who Viewed <product name="name"> Also Viewed"</product> "Inspired by your browsing history”	Products that are frequently viewed with multiple products that the shopper has recently viewed, in either the current session or in previous sessions. Note: MultiItem strategies do not require multiple seeds in order to be eligible, they are simply able to use multiple seeds when available.	Home	None, but requires user history
PersonalizedClickCP	6	"People Who Viewed <product name="name"> Also Viewed"</product>	Products that are frequently viewed with a product that the shopper previously viewed. Can be used up to 3 times on homepage types. All other page types, it can be used only once.	Home	None, but requires user history
PersonalizedPurchaseEV	10004	"People Who Bought <product name="name"> Also Bought"</product>	Products that are frequently purchased with a product that the shopper previously purchased. This strategy is biased towards recommending higher priced products. Allowed to show multiple times on the home page.	Home, Cart,	None, but requires user history
PersonalizedViewPurchased	108	"People Who Viewed <this product="product"> Ultimately Purchased"</product>	Products that are frequently bought with a product that the shopper previously viewed.	Home, Cart,	None, but requires user history
EchoProducts	153	The strategy message should be related to your particular use case	Returns the seed products as recommendations. This strategy is often used in emails if you want to display the seed product(s)	Email	productId

Note: Personalized Strategies use events taken from UPS which have happened within the last 21 days.